Philippines Triumphs at the 2024 World Travel Awards
The Philippines made a stunning impact at the 2024 World Travel Awards, winning eight prestigious titles across Asia.
A Celebration of Excellence in Tourism
The Philippines made waves on the global stage as it hosted the prestigious 2024 World Travel Awards (WTA) Asia & Oceania Gala Ceremony on September 3. In its debut as host, the country won big, securing eight titles across Asian categories, solidifying its reputation as one of the top tourist destinations in the region. From its stunning beaches and dive spots to its cultural landmarks, the Philippines' victories showcase the nation’s rich offerings for global travelers.
A Triumph for the Philippines in Asia
At the 31st edition of the WTA, the Philippines clinched several awards, highlighting its diverse and unparalleled natural beauty. The country was named Asia’s Leading Beach Destination 2024, Asia’s Leading Dive Destination 2024, and Asia’s Leading Island Destination 2024. These accolades confirm the Philippines' place as a top choice for tourists seeking pristine beaches, world-class dive spots, and island escapes. It is the sixth consecutive year the country has won the award for Asia’s Leading Dive Destination, underscoring its leadership in underwater experiences.
Intramuros Shines Once Again
The historic Walled City of Intramuros continues to capture the world’s imagination, being recognized as Asia’s Leading Tourist Attraction 2024. This marks the fourth time that Intramuros has taken home this prestigious title, having previously won in 2016, 2020, and 2022. A symbol of the Philippines’ rich colonial history and cultural heritage, Intramuros remains a must-see for tourists, combining ancient fortifications, stunning architecture, and deep cultural significance.
Boracay and Cebu: Rising Stars in Luxury and Romance
In addition to its natural wonders, the Philippines is also gaining recognition for its luxury and wedding destinations. Boracay, known for its powdery white sands and turquoise waters, was named Asia’s Leading Luxury Island Destination 2024, further cementing its status as one of the world’s premier island getaways. Meanwhile, Cebu took home the title of Asia’s Leading Wedding Destination 2024, a testament to its romantic allure and stunning locations that offer a dreamy backdrop for couples tying the knot.
"Love the Philippines" Campaign: An Award-Winning Strategy
The Department of Tourism's “Love the Philippines” campaign, launched in 2023, was awarded Asia's Leading Marketing Campaign 2024, further elevating the country's profile in the global tourism scene. The campaign, which emphasizes meaningful travel experiences and highlights the country's unique culture, history, and natural beauty, has resonated with international audiences. It serves as a celebration of the Filipino identity, and tourism officials view the award as a validation of their efforts to showcase the Philippines as a top destination.
Tourism Secretary Christina Frasco, who has been a driving force behind the success of the country’s tourism initiatives, was also recognized at the WTA. She received a special Transformational Leader Award in Tourism Governance, a discretionary honor given to leaders who have made significant contributions to the tourism industry. Frasco expressed gratitude for the recognition, highlighting the collective efforts of the Department of Tourism, attached agencies, and private sector stakeholders in restoring the Philippines’ tourism industry post-pandemic.
Department of Tourism (DOT) building in Manila
A Wave of Hospitality Awards
The Philippines' success extended beyond its national awards, with several hotels, resorts, and travel agencies garnering recognition. Among the notable winners were:
- Vivere Azure - Asia’s Leading Boutique Beach Resort 2024
- Discovery Primea - Asia’s Leading Business Hotel 2024
- City of Dreams Manila - Asia’s Leading Casino Resort 2024
- Admiral Hotel Manila - MGallery - Asia’s Leading Design Hotel 2024
- Atmosphere Resorts & Spa - Asia’s Leading Dive Resort 2024
- Amanpulo - Asia’s Leading Private Island Resort 2024
- El Nido Resorts Apulit Island - Asia’s Leading Sustainable Resort 2024
These properties reflect the diversity and quality of the Philippines’ hospitality industry, from eco-friendly resorts to luxurious private island retreats. Their awards speak to the country’s ability to cater to a wide range of travelers, whether they seek sustainable experiences, opulent escapes, or world-class business facilities.
Department of Tourism (DOT) Secretary Christina Garcia Frasco
Building a Tourism Powerhouse
The Philippines’ tourism sector is undergoing a significant transformation under the leadership of the current administration. President Ferdinand Marcos Jr.’s vision of turning the country into a tourism powerhouse is being realized through strategic investments in infrastructure, connectivity, and employment generation. The global recognition at the WTA serves as an affirmation of the administration’s commitment to enhancing the tourism experience.
Secretary Frasco emphasized that these accolades from the WTA are a “vote of confidence from the global travel community,” and reflect the Philippines’ efforts to provide exceptional travel experiences. She added that these awards are a testament to the hard work of the tourism sector, both public and private, in ensuring the country’s recovery from the challenges of the past years.
As the Philippines continues to garner international attention and recognition, it is poised to remain a top destination for travelers seeking unparalleled experiences in Asia and beyond.
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