Google Launches AI Essentials Program in the Philippines

Google has launched the Google AI Essentials program in the Philippines, offering a free online course designed to help Filipinos develop essential AI skills. This initiative aims to prepare the workforce for an AI-driven economy and drive productivity across industries.

Feb 1, 2025 - 10:26
Feb 1, 2025 - 11:13
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Google Launches AI Essentials Program in the Philippines

 

Empowering Filipinos with AI Skills for a Digital Future

The Philippines is on the verge of a major transformation, with Artificial Intelligence (AI) offering a unique opportunity to address key economic challenges, enhance productivity, and unlock the nation’s potential. As AI technology rapidly evolves, the Philippines is positioning itself to embrace these changes and emerge as a leader in the digital age. The launch of Google AI Essentials is a pivotal step in preparing the country’s workforce to leverage AI for economic growth.

 

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AI's Role in Shaping the Philippine Economy

AI holds great promise for the Philippines to address several pressing economic issues. A study by Access Partnership projects that by 2030, AI-powered products and solutions could provide Philippine businesses with up to P2.8 trillion (USD 50.7 billion) in economic benefits. AI will be a key driver of productivity improvements, enhanced decision-making, and more efficient resource allocation across various industries.

However, realizing this potential involves a comprehensive strategy that includes the responsible implementation of AI, the creation of a supportive regulatory framework, investments in digital infrastructure, and, most critically, workforce upskilling to fully harness the advantages of AI technologies.

 

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Google AI Essentials: Empowering Filipinos with AI Skills

To help bridge the skills gap, Google has introduced the Google AI Essentials course in partnership with Coursera. This self-paced, online program is accessible to individuals without prior AI experience, making it ideal for Filipinos who are eager to learn about AI and upskill in this critical field.

In just 10 hours, participants will gain hands-on experience with various AI tools that can be directly applied to their daily tasks. The course covers key areas such as:

  • Idea Generation and Content Creation: Learn how AI can assist in brainstorming ideas and building effective presentations.
  • Making Data-Driven Decisions: Discover how AI can help with researching, analyzing, and organizing data to inform better decision-making.
  • Enhancing Work Efficiency: Use AI to draft emails and streamline routine tasks, helping you work faster and more effectively.
  • Mastering AI Prompts: Learn how to craft clear and specific prompts to get the best output from AI tools.
  • Using AI Ethically: Understand how to minimize biases and inaccuracies in AI outputs to ensure responsible and fair AI usage.

Upon successful completion of the course, participants will receive a Google-issued skill badge, demonstrating their proficiency in AI. This badge can enhance job prospects and showcase their skills to potential employers.

 

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Partnering with Local Organizations to Expand Access

To ensure that the Google AI Essentials course reaches as many Filipinos as possible, Google has teamed up with local organizations such as the Department of Information and Communications Technology (DICT) and the Department of Trade and Industry (DTI). These partnerships aim to provide scholarships to Filipino youth, job seekers, entrepreneurs, civil servants, and small businesses, ensuring that the benefits of AI education are accessible to a broad audience.

 

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Google’s Commitment to Strengthening the Philippines’ Digital Infrastructure

In addition to the AI Essentials program, Google is making significant investments in the digital infrastructure that will support AI and other emerging technologies in the Philippines. One key initiative is the TPU subsea cable system, expected to be completed by the end of 2025. This subsea cable, developed in partnership with Chunghwa Telecom, Innove (a subsidiary of Globe Group), and AT&T, will improve the country’s capacity to handle growing demand for digital, AI, and cloud services, ultimately boosting economic productivity.

 

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Preparing Filipinos for an AI-Driven Future

With its focus on AI education and digital infrastructure, Google is making a long-term commitment to the Philippines’ digital transformation. As Jackie Wang, Country Director of Google Philippines and Thailand, explained, “AI has the potential to unlock massive economic opportunities and fuel innovation across industries. Through initiatives like Google AI Essentials, we aim to empower Filipinos with the skills they need to excel in the AI-driven economy.”

By expanding access to AI education and investing in essential infrastructure, Google is helping build a workforce that is not only AI-ready but also capable of leading the country’s digital evolution. The introduction of Google AI Essentials marks a significant milestone in preparing Filipinos to take full advantage of AI and its potential to drive economic growth and innovation in the years to come.

 


 


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